Catt Fields White

Engage Lead Consultant Catt Fields White to speak at your event or provide one on one or group consultation. Let Catt review your current market operations to increase efficiency and profitability, facilitate strategic planning sessions, or to determine the feasibility and provide a development plan for a new market in your community.  

Catt is the director of San Diego Markets, the Founder and CEO of Farmers Market Pros and a host of Tent Talk, the farmers market podcast and InTents, the Farmers Market Conference

At San Diego Markets, Catt and her team bring farmers to the city and people to the table at weekly, year-round farmers markets including San Diego County’s largest, hosting 180 farmers and vendors at the Little Italy Mercato since 2008.

“Catt Fields White is the type of person who will not only give you the answers to your questions, but answers to the questions you didn't know you should have. If you are serious about learning more about farmers markets, or even business in general, her passion, expertise, and one-on-one consultations are extremely informative and useful.”

— Elexia de la Parra, North Park Thursday Market

 

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Schedule an individual or group consultation with Catt Fields White.

 
 
 
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Catt writes and speaks at conferences and events worldwide, teaching market organizers and participants to make their operations stronger and educating consumers about the importance of supporting small farmers and food businesses. She consults with community organizations, market managers and emerging and evolving entrepreneurs.

 
    • Woman’s World, Saving at Farmers Markets

    • Martha Stewart Living, Cucumber Varieties Worth Trying

    • Downtown Guys, Farmers’ Friend: Catt Fields White in Paris

    • The Kitchn, 5 Ways Covid-19 Changed Farmers Markets

    • Civil Eats, The Fight to Keep Farmers Markets Open During Coronavirus

    • American Farmland Trust, Farming in a Pandemic

    • Chicago Tribune: PBS Tastemakers and San Diego Farmers Market

    • San Diego Magazine, Why Farmers’ Markets are Essential Businesses

    • Food for Thought Podcast with Keith Langhorn

    • Tastemakers PBS, Season 1 Episode 4

    • A Growing Passion, Episode 604: Farm to Fork

    • Swaay Magazine, Don’t Bite Off More Than You Can Chew

    • Lioness Magazine, How Do I Successfully Market a Product?

    • Mother Earth News, Sales Boosting Tips from a Farmers Market Manager

    • San Diego Union Tribune, Little Italy Mercato is a Hit

    • Gorge Grown, Merchandising for Markets 2022

    • Alberta Farmers Market Association Conference 2022

    • Indiana Farmers Market Forum 2022

    • California Small Farm Conference 2018, 2020, 2022

    • California Main Street Association 2021

    • Food Incubation Summit 2021

    • Colorado Farmers Market Association Conference 2021

    • Alaska Farmers Market Association Conference 2020

    • Washington State Farmers Market Association Conference 2020

    • Ohio Farmers Market Manager Certification 2020

    • The Thursday Club 2020

    • The Good Life Experience 2020

    • Eat Retreat 2018, 2020

    • San Diego Food System Alliance Food Vision 2020

    • San Diego County State of the Food System Report 2019

    • Steering Committee, California Alliance of Farmers Markets

    • State Leaders Forum, National Farmers Market Coalition

    • Board Director, Little Italy Association

    • Advisory Board, IRC MAKE Project

    • Past President, Berry Good Food Foundation

    • Past Board Director, California Restaurant Association, Just Call Us Volunteers, Rancho Feliz Foundation, Western Publications Association